75 years of Porsche sports cars

23/2/2023

2023 year marks a very special anniversary for Porsche. In 1948, Ferry Porsche realised his dream of a sports car: with his team, he produced the Porsche 356 ‘No. 1’ Roadster. It marked the birth of a legendary brand and a Porsche legend. Porsche will celebrate its 75th anniversary in 2023 with celebrations around the world and the Porsche Vision 357.

The celebrations kick off with the special exhibition ‘Driven by Dreams. 75 years of Porsche sports cars’, which opens on 27 January in the ‘DRIVE. Volkswagen Group Forum’ in Berlin and will run until 10 September 2023. Visitors will have the opportunity to immerse themselves in the visions and ventures of Porsche's success story and to make a record of their own dreams and values using a digital module.

‘Driven by Dreams’ defines the essence of the brand. The slogan reflects the approach with which the people behind Porsche work every day to fulfil the dreams of customers around the globe. “We are proud of our heritage. It is the foundation for a successful future. We associate our heritage with innovation and progress – and continually add extraordinary new moments to the unique Porsche story,” explains Blume.

The new Porsche Vision 357 – a homage to the 356 – is a prime example of this and can be seen for the first time in Berlin. The fundamental concept is reflective of the interplay between tradition and innovation: what might Ferry Porsche’s dream of a sports car look like today?

“With the Porsche Vision 357, we have created a very special birthday present. It underlines the importance of our design DNA based on the 356," says Michael Mauer, Vice President Style Porsche. “The study is an attempt to coherently combine the past, present and future. The proportions are reminiscent of the historical model, while details visualise the view into the future.” Built on the platform of the 718 Cayman GT4 RS with 368 kW (500 PS), the Porsche Vision 357 represents outstanding sports car performance.

Porsche continues its anniversary celebrations just outside Stuttgart at Retro Classics. The leading trade fair for classic car culture takes place from 23 to 26 February. On 9 June, the Porsche Museum in Stuttgart-Zuffenhausen will then open an extensive special exhibition. On 10 and 11 June, Porsche Germany will highlight the anniversary at the ‘Festival of Dreams’ at the Hockenheimring. At the Porsche Experience Center there, Porsche will exhibit the history, present and future of the brand. There will be vehicle exhibitions, ‘Dream Talks’, live acts, various themed experiences and a plethora of further highlights and fascinating experiences for Porsche aficionados, Porsche club members, car communities, fans and customers of all ages. Younger visitors will have a blast in the ‘Kids World’ area. The ‘Festival of Dreams’ also offers overnight options, with a specially designated ‘van’ area. And motorsport will play a major role: in addition to a live broadcast of the 24 Hours of Le Mans, the Porsche Carrera Cup Deutschland, the Porsche Carrera Cup Benelux and the ADAC GT Masters will also be present.

The success story of ‘75 Years of Porsche Sports Cars’ will also be celebrated at the Petersen Automotive Museum in Los Angeles. The exhibition materials from ‘Driven by Dreams’ will be taken to more than 60 destinations in Europe and the US in a ‘Heritage Truck’ specially designed for the anniversary year. The conclusion of the worldwide activities is the ‘Rennsport Reunion’ car festival in California from 28 September to 1 October.

To find out more information please contact your local Porsche Centre.