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Auto Trader and Auto Express 2023 Awards


Double victories as Porsche is awarded the Most-Loved Brand at the 2023 Auto Trader New Car Awards and Top Car Brand in the Auto Express 2023 Driver Power survey.

This marks the third year in a row that Porsche triumphs in the category of UK’s Most Loved Brand at the Auto Trader New Car Awards, on top of this, the latest 911 GT3 RS has also received the Auto Trader Rory Reid Award – given to the car that most appeals to Auto Trader’s eponymous YouTube presenter.

On the subject of the new 911 GT3 RS, Rory Reid, Auto Trader’s YouTube Director, said: “I’m always looking for a car that pushes the boundaries, that makes people sit up and take notice. A car that doesn’t look for inspiration from others that came before it but forges its own path and moves the game forward. This year’s winner does exactly that, but not in a way that’s obvious to people until they sit inside and get under its skin. And if you’re ever lucky enough to drive one this is a car that absolutely gets under your skin.”

It is also the third year in a row that Porsche has been crowned Top Car Brand in the 2023 Driver Power survey, placing it first in the manufacturer table of the annual review of UK car owners’ opinions published by Auto Express magazine. Porsche scooped a total score of over 90 per cent and ranks first among 29 brands.

“With everything from hardcore road racers to practical four doors now in its range, Porsche impresses right across the board in our Brands Survey,” commented Steve Fowler, Editor-in-Chief, Auto Express. “Classic Porsche strong points make a great showing here, with top ratings for exterior, ride and handling, reliability and infotainment. A few highlighted areas within these categories that owners really rave about include exterior styling and finish, steering and braking responsiveness, road handling, driving pleasure and overall build quality. Unsurprisingly, Porsche also scores very well for its legendary engines and gearboxes. Overall, the brand paints a very strong picture and it is a worthy winner for 2023.”

The popularity of the Taycan demonstrates the progress of Porsche on its path of electrification. In parallel, the 911 sports coupé continues to lead its market segment, with models like the 911 GTS and GT3 offering broad appeal to enthusiasts of high performance road cars.

Devised and curated by the top-selling weekly motoring magazine, Auto Express, Driver Power is the most comprehensive and trusted survey into car ownership. Over the past 20 years, more than half a million car owners have completed the Driver Power survey, giving their feedback, perceptions and insights to car makers on what life on the road is really like.

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