Emma Raducanu joins guests at Porsche NOW launch

26/10/2023

October 19 marked the grand launch event celebrating the opening of the Porsche NOW brand store at Battersea Power Station. Porsche NOW combines the excitement of a contemporary luxury brand with new urban audiences to share the philosophy of dreaming to achieve ambitions.

Tennis star Emma Raducanu discussed her dreams and motivation to reach success along with explaining how motorsport was always a huge passion in her life. Emma said she had “Always loved the style of Porsche sports cars since one of my first coaches would turn up at training in a 911” and went on to talk about how becoming a Brand Ambassador for Porsche has allowed her to gain a wider understanding of the company, regarding innovation, technology, and sustainability.

The Porsche NOW store is a milestone for the brand being the first realisation of the Porsche NOW retail concept in the UK offering a wide variety of activities such as live artist murals, dedicated evenings around motorsport, design and well-being, as well as Masterclasses from watchmaking to coffee.

The store is open Monday - Saturday 10:00 - 21:00 and Sunday 12:00 - 18:00 until 1 December 2023.

To contact your closest Porsche Retail Group Centre please click  here .