Throughout the Summer, Porsche Retail Group participated in four of the Pub in the Park with Tom Kerridge events, celebrating 75 years of Porsche with our #Haus75 installation. Pub in the Park is the UK’s biggest food and music festival, featuring unique menus and special musical guests such as Ronan Keating, Craig David and Rudimental. The events provided an amazing opportunity to curate interest amongst a new demographic audience with over 45,000 attendees across the 4 weekends. Our “Driven by Dreams” all-electric Taycan was a highlight of the event, wrapped in the eight feature colours of our 75th birthday palette capturing the interest of many attendees, along with a 1985 White 911 3.2 celebrating 60 years of the 911. A huge thank-you to everyone who attended the events in Marlow, Reigate, Chiswick, or St. Albans, contributing to almost 2,000 interactions with the Haus75 stand.
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